Strategic marketing leadership built around what your business needs now.

Whether you need someone to help clarify the bigger picture, guide your marketing over time, or lead a specific initiative, Cypress brings senior perspective and practical direction to the work ahead.

Evaluation

Marketing & Growth Roadmap

starting at $3,500

A clear view of where your business is now, what's getting in the way, and what should happen next.

Sometimes the problem isn't a lack of marketing.

It's a lack of clarity.

Cypress takes a step back to look at the business, how it's positioned, how it shows up, and where marketing is helping—or holding things back. The result is a clearer understanding of what matters most and a practical roadmap for moving forward.

  • What we look at

    • Business goals and direction
      Where the company is going and what needs to change to support that growth.

    • Positioning and differentiation
      Whether the business is clearly communicating what it does, who it's for, and why customers should choose it.

    • Brand and market presence
      How the company looks, sounds, and compares to others in the market.

    • Website and customer experience
      Whether the digital experience is helping people understand, trust, and take the next step.

    • Current marketing activity
      What's happening today and whether the pieces are working toward the same goal.

    • Gaps and opportunities
      Where there may be disconnects, missed opportunities, or unnecessary effort.

    What you leave with

    A prioritized view of:

    • What's working

    • What's unclear

    • What's holding the business back

    • What deserves attention first

    • What can wait

    • A practical path forward

    Best for businesses that:

    Know something needs to change but aren't yet sure what kind of support—or what next step—will make the biggest difference.

Ongoing Engagement

Strategic Marketing Leadership

$4,000/mo

Ongoing strategic direction for businesses that have outgrown managing marketing themselves.

Cypress works alongside leadership to bring clarity, direction, and accountability to the bigger picture. Rather than adding another vendor or specialist, you have a senior strategic partner focused on where the business is going and how marketing can help get it there.

  • What we focus on

    • Setting priorities
      Identifying what deserves attention now—and what doesn't.

    • Clarifying direction
      Connecting business goals to a clear marketing strategy.

    • Guiding positioning and messaging
      Making sure the business is communicating its value clearly and consistently.

    • Leading people and partners
      Providing direction to internal teams, agencies, freelancers, and other specialists.

    • Overseeing major initiatives
      Helping ensure important marketing, brand, and digital projects stay connected to the larger strategy.

    • Supporting leadership decisions
      Bringing an experienced outside perspective to decisions that impact how the business grows and shows up.

    Best for businesses that:

    Have marketing activity already happening but need someone senior enough to connect the pieces, set direction, and help leadership move forward with confidence.

Focused Engagements

Strategic Initiatives

Price based on scope.

Senior strategic guidance for an important period of change.

Some moments are too important to hand directly to a vendor.

Whether you're repositioning the business, launching something new, redesigning your website, or trying to bring a fragmented marketing effort together, Cypress helps lead the thinking before, and throughout, the work.

  • Strategic initiatives may include:

    Brand & Positioning Evolution
    When the business has grown or changed, but the way it presents itself hasn't kept pace.

    Website Strategy & Direction
    Defining what the website needs to accomplish, what it should communicate, and how the experience should support the business before design and development begin.

    New Offer or Market Launches
    Clarifying the strategy, audience, message, and priorities behind an important launch.

    Marketing Reset
    Stepping back from scattered activity to establish a clearer strategy and direction for what happens next.

    Cross-Functional Initiatives
    Helping align multiple people, partners, or departments around a shared objective.

    Best for businesses that:

    Are facing an important opportunity or period of change and need someone to lead the strategic thinking, not just execute a list of tasks.

Our Added Value

  • C-suite-level marketing expertise without the cost of a full-time hire.

  • A trusted partner who ensures your marketing aligns with your business goals.

  • Strategic leadership to optimize your investments and drive measurable results.

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